It is amazing isn't it. I have a new 5x5 tent, the above picture with the photo plant. It got cold last night but I also have a total of 300W of my cobs in a 5x5 tent. Inside a fully insulated shed/garage. The exhaust vent is set at 70 degrees and blows into the shed. I even covered the tent with a dozen drop cloths and moving blankets. I walked in this morning and temps in the shed were 55 in the shed and in the tent 60.
Took some temps on the light engines. I picked up an infrared temp probe. Ambient in the tent 73F. The light to the right 82 near the cob, 81 at the inner core of the heatsink, measured between the fins. The light to the left, 78F!! This is at 50 watts too! the heatsink doesn't even feel warm to the touch, feels cool in fact! THIS is what I'm looking for!
And these should be about 50% efficient at 50 watts. Got to love it!