Facebook’s core business model is built around advertising, which means that it will always share its users’ data with advertisers. And, despite the company’s strenuous apologies, it is continuing to push the boundaries of privacy to ensure that its market dominance remains unchallenged. The latest front in that fight is facial recognition.
As
The New York Timesreportedearlier this week, “more than a dozen privacy and consumer groups, and at least a few officials, argue that the company’s use of facial recognition has violated people’s privacy by not obtaining appropriate user consent.” The facial recognition software used by Facebook scans photos uploaded to the social network against a database of
“unique templates”of user faces to help recognize them. It does so without alerting the person whose face has been identified or obtaining their consent.