If it's mostly coco, I would treat it like coco as much as possible. I grow organic now, but when I was using nutes and growing in coco, the highest ppm I would use would be 550 max.., and that was in late flower.. I also wasn't feeding (using nutes) with every watering. It's much easier to add more or something if needed, than it is to remove excess if too much of something is added. I would definitely check the ppms of the rum off and try be in the 200 range.. You don't necessarily have to "flush" the medium. You can just use plain water for a few days then recheck the ppms. But either way, 540 is super high for week 2. These are the ppm ranges I use for autos
W1- 100 ppms
2- 200
3- 400
4- 450
5- 500
6- 525
7- 525
8- 525
9- 550
10-550
11-400
12-0
This varies and all depends on what the plant is showing/saying. These are just general ranges to help you avoid nute burn and lock outs.
Finally went in and flushed with 200 ppm for 3 gallons (couldn't get to it for a few days and it was all I had on hand that was dechlorinated) and it was indeed 1000 ppm runoff, with a pH of 6. I got it down to under 500, and we're hoping she turns around with a couple more waterings without nutes. Thanks again for the insight!