Because the platform the Canada site works on doesn’t allow inventory to be calculated, and we don’t pre-pack we make our orders on the spot once payments have been received.
If more orders come in and are paid for than what we’ve accounted for, then we’re overselling products and on the hook for not being able to supply what people have paid for, and as a team we don’t want to go down that rabbit hole.
There’s much more stock elsewhere which means we can sell at a bigger discount without fear of this happening,
Bigger discount usually equates to more sales, but we’ll still have a big safety margin of stock to prevent the above scenario happening,
Sorry yes it may suck that you only get 20% off, but like I say it was this option or no Black Friday option for Canada.
So it’s there anyway, for people to take it or leave it. It’s the best we could do given our systems and other factors out of our hands.