if you grow organically, molasses feeds the bio organisms in the soil that break down stuff so the plant can use it. it also provides trace minerals like namvet25 described, and the carbohydrates not only feed the microorganisms but also act to "sweeten". its not like the molasses goes into the plant like you'd add a teaspoon of sugar to coffee, that's not what makes it sweet. if I can find where I stashed it, I have a great article by the 3lb's on molasses and how it works, if I can find it with Muddys permission I will post it up.
Thats what i suspected but wasn't sure. I did know the root system has no mechanism for transport of sugars