Soooo... I think I might have worked out the problem: I'm a massive noob!
I started looking in to the soil, as this was the main thing I'd changed. In previous grows I'd used what we had lying around, which was some multi purpose potting compost, and Tomorite for nutrients. This problem grow, instead I used Plant Magic Soil Supreme with 3/4 of a crushed up biotab (I think it's NPK is 8-8-12).
Apparently the Plant Magic Soil Supreme doesn't hold water very well. Consider this and:
1) I reduced watering as I thought I might be over watering
2) We had a heatwave
3) First time using fabric pots
I think all this meant that things got a bit too dry and hot.
I noticed yesterday that although the soil looked damp, and felt a bit moist, the pot was very light. So I've watered it more.
Also, to add in to the mix above, the Plant Magic Soil Supreme blurb said:
"Plant Magic Soil Supreme is very lightly fertilised so your plants will need feeding sooner after potting"
and
"Plant Magic Plus Soil Supreme is lightly fertilised which makes it ideal for young rooted cuttings/seedlings and provides enough food for the first 2-3 weeks at least."
The problem first showed up at about 17 days. I biotabbed (as per the above) and things looked better for a bit, then back to looking suspect.
I think the soil is more of a soil like medium that has some good bits in it, but in my naivety I thought of it more like a complete, long term soil, so didn't supplement with any nutes other than 3/4 of a crushed biotab (4L pots).
So in summary, got hot, got dry, and probably not enough nutes.
I guess the question is, what do I do about all this. One thing I've thought is just starting again, but with different soil. I guess the alternative is to water more based on pot weight, and maybe tomorite and biotab more. I think I might work along these lines and see what happens, but if you think I'm wasting my time, you'd be doing me a favour by letting me know.
Cheers!
TQADR
XXX