Not really sure about the sale, we are doing a giveaway with the admins of this site which they are posting in another thread. The issue with "sales" is, people get pissed off if they bought in the past month or so, they they feel they overpaid, so sometimes they backfire a bit. Maybe in the future people will hold off for purchases hoping for a sale.
So we are trying to have consistent prices, but also want to celebrate/give bonuses somehow. We have a few ideas on the board now, maybe do one or both of these
1) Cashback type program, every order made from the website will credit you 10% credit (spend $100, get $10 credit). Then, on future order somehow you can just get that cashback, so its a way of just lowering the price by 10% assuming customers come back in the future automatically
2) Special AFN coupon code for discount, to give people an extra discount by entering a coupon code into the checkout cart. This is applied immediately, however we find that many of our return customers do not use the coupon code even though we provide them with orders (MEGACROP for example 5% off). So, I think some people just don't remember, or are in a hurry and don't have time to find coupon codes, so they miss out on the discount.
So the bonus with 1), its automatic so you don't need a coupon code or anything, it just works and credited to your account and acts like a discount. Bonus with 2), its pretty cool to enter a code and get an immediate discount (positive feedback). So, we have been thinking these over lately and hopefully will roll out something new very soon!