If "firmness" fits my Mars tent, then my Big Gorilla tent could be described as a "Viagra hog"!
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Firmness and durability are
selling points. They direct you to think of those attributes as being superior to other or desirable attributes.
Taut would be more descriptive, but it still sure doesn't strike me as a selling point
word, the same as the word firmness.
Forget about a
grow tent and ask yourself if you would describe a camping tent as
firm for a
selling point or desirable attribute?
It's just an opinion, but I was pretty good at marketing various items and services, mainly in the automotive and high performance automotive market. Marketing is marketing. You just have to try to create desire for your product. A big part is understanding what attributes people look for in your type of product, how to set above other companies and differentiate it from the other products of other companies.