Right. An seems I saw a few simply state PAR values for 18" as a sorta adopted shorthand standard...which is why I said, "Whaaa...?" when seeing this (can someone explain to me how it's possible w/o running diodes too hot?) :
Amazon product ASIN B07F7TVKGW
However, further down the page there's a simple statement, "PAR value 785," wh/ is what you might expect with the COB middle lights at 18" but nothing like the "1281" that the graphic shows first.
Amazon product ASIN B07F7TVKGW
However, further down the page there's a simple statement, "PAR value 785," wh/ is what you might expect with the COB middle lights at 18" but nothing like the "1281" that the graphic shows first.