Unfortunately, I think the answer is the first word in your second paragraph.I don't know ... I've seen it's been done for years - I first saw it on a strain hunnter video years and years ago.
It's been gaining popularity for the last 2 years (about the time i first heard of the word Schwazz ... which sounds a bit rude really lol)
No science yet, but the pudding looks tasty enough and could save one hell of an end trimming job (and a mold risk)
10 years ago, people would go crazy if you said you topped or defoliated your autoflower ... but not now!
I've got my eye on it, but since using an autopot (and having a few heavy foliage plants that ultimately caused a mold fest), i've been quite happy to strip leave where necessary (although i've never tried a schwazz either!)
Food for thought ^_^
Other than that, it seems that "a lot of people do it because of a lot of people do it." Personally, I'm hard pressed to join a passing parade "just because". One item I found interesting while learning schoolboy French is that the French word for "crowd" is "foule". In the 49 years since I graduated from high school, I've come to see the wisdom in that.