Honestly I can't imagine a better way for Dinafem to produce a quality product. Send out a ton of free seeds for people to do in a Solo cup. Nothing is really lost if they don't work out. I really don't think this comp is just about the "hype". The amount of data they are able to collect this way is invaluable and will only lead to a better product. Tell me what other seed company have you seen make an effort to compile so much data on their products. I think you would be pretty surprised how many bad seed co's are putting out bad product that we don't know about simply because the data isn't all compiled into a single source. The in house testing can only provided a limited amount of info on how it grows in their environment.Also if you get the hype up for comp and people want in it bad enough they will have to buy them.... So makes me not want to buy anyway and forget comp.
So when I sit back and look at the over all picture, I believe Dinafem is doing exactly what I would want as a customer and is setting a higher standard. Really I think everyone win's here, the company and the customer.